Top 5 Beauty Retail Apps on Android in Germany Q4 2022

In the fourth quarter of 2022, the performance of the top 5 beauty retail applications on the Android platform in Germany showcased interesting trends. Here's a detailed look at the weekly downloads and active user stats for each app.

Douglas – Parfüm & Kosmetik saw a notable spike in weekly downloads, peaking at approximately 26K during the week of November 21. The weekly downloads were generally stable with some peaks and troughs, such as a rise to around 19K in mid-December. The app's weekly active users also experienced a significant increase, reaching around 67K in the week of November 21 from a starting point of approximately 41K in late September.

flaconi exhibited a gradual increase in weekly downloads, topping out at around 12K in late October. The app maintained consistent weekly active users, growing from about 24K in late September to around 40K by mid-December. This indicates a steady engagement from users throughout the quarter.

GLAMOUR Fashion Trends shoppen had a volatile performance. Weekly downloads surged to about 31K in early October but then fluctuated significantly, dropping to lower levels by the end of the quarter. Active users followed a similar pattern, peaking at around 42K in early October before declining to approximately 2.7K by the end of December.

Notino: perfumes and cosmetics experienced a moderate rise in weekly downloads, with a peak of around 5.5K in early December. The app's weekly active users also saw a notable increase, reaching approximately 9.7K in early December, up from around 3.6K in late September.

Vorherige Version Sephora had a relatively modest performance in terms of weekly downloads, hitting a peak of around 3.2K in late December. The app showed some growth in user engagement but did not reach the higher figures seen in the other apps.

These insights are based on data from Sensor Tower, where more detailed analytics and trends can be explored.